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What is Communication?

The Factors of Communication

Two-Way Communication

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The Factors of Communication

Let us now more closely examine several components of communication by looking at two life units, one of them “A” and the other “B.” “A” and “B” are terminals – by terminal we mean a point that receives, relays and sends communication.

First there is “A’s” intention. This, at “B” becomes attention, and for a true communication to take place, a duplication at “B” must take place of what emanated from “A”.

“A” of course, to emanate a communication, must have given attention originally to “B”, and “B” must have given to this communication some intention, at least to listen or receive, so we have both cause and effect having intention and attention.

Now, there is another factor which is very important. This is the factor of duplication. We could express this as reality, or we could express it as agreement. The degree of agreement reached between “A” and “B” in this communication cycle becomes their reality, and this is accomplished mechanically by duplication. In other words, the degree of reality reached in this communication cycle depends upon the amount of duplication. “B” as effect, must to some degree duplicate what emanated from “A” as cause, in order for the first part of the cycle to take effect.

Then “A”, now as effect, must duplicate what emanated from “B” for the communication to be concluded. If this is done there is no detrimental consequence.

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